“A gentleman’s choice of timepiece says as much about him as does his Saville Row suit,” said Ian Fleming, the British writer of the James Bond novels. A Rolex, Omega or Patek Philippe watch on a wrist marks luxury, success and taste.

Pop singer Ed Sheeran wears a Hublot Big Bang; actor-singer Selena Gomez has a Rolex Day-Date; and actor Brad Pitt is an ambassador for TAG Heuer Monaco.“It’s the story behind the watch, the movement and complication in the watch and the history behind the model and the manufacturer which drives me towards my watch purchase,” said Vishesh Sahni, founder and CEO of WHITE, a Delhi-based events and brand experience company.

Sahni’s favourite watch to wear is Patek Philippe 5060/1A-001 Annual Calendar in steel. “It’s a perfect everyday watch which has all the necessary complications that you will use in a watch. It goes very well with my personal lifestyle and personality and ticks all the right boxes to be a luxury sport watch.” (Discontinued now, the watch costs around Rs 55 lakh.)

To know the time of the day, would you spend lakhs of rupees? Some would. Collectors say that finding a luxury watch they covet can be a challenge as demand has outstripped supply.Rolex, Panerai, Corum, Grand Seiko, Omega, TAG Heuer, Jacob & Co., Urwerk, Rado, Longines are some popular luxury watches. You can shop for them at Ethos Watch Boutiques, Helios Watch store, Kapoor Watch Co., Zimson Watches, or buy online at Tata CLiQ Luxury and other website